To meet the changing needs and preferences of the consumers today, beauty service providers are now seeking to offer an end-to-end experience that encompasses all aspects of beauty services. For YLG, this meant expanding beyond their salon-based services and into customers' homes. Presto developed a reliable technical solution for customers and service providers by utilising an advanced AI platform would provide

• An algorithm-powered auto allocation engine
• Real time proximity mapping and visibility
• Stylist allocation in accordance with customer preference
• Integrated CRM system

Implementing such a platform requires significant investment and technology infrastructure, which can be a hurdle for small businesses. Additionally, ensuring consistent quality across multiple locations can be challenging, but YLG was able to overcome this by partnering with Presto's on-demand service platform.

YLG could optimise their operations, enhance their customer base, and elevate customer experience with only a lean management team for numerous operators across multiple locations.

This case study offers valuable insights on the advantages and hurdles of integrating an on-demand service platform, showcasing its potential to revolutionize a conventional business model and propel brand expansion.

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