Presto Drives 21X AOV By Digitising B2B Operations & Connecting Retail Pharmacies With Distributors: Pharma Case Study


Presto Drives 21X AOV By Digitising B2B Operations & Connecting Retail Pharmacies With Distributors: Pharma Case Study

In booming economies like Africa, B2B operations in the healthcare industry present unique challenges. While this industry requires stringent measures and compliance from local governments and healthcare authorities, the existing digital infrastructure demands additional scrutiny for solution implementation. To mitigate the issues, businesses need:

  • An operational digital infrastructure to support all the stakeholders.
  • Task segregation and dashboard access depending on job roles.
  • Localisation support on interfaces like mobile apps.
  • Efficient last-mile delivery and an effective return journey.

ZIP Healthcare is an innovative digital B2B platform in the healthcare sector focused on serving Africa. The primary goal is to transform the pharmaceutical industry by providing pharmacies with a comprehensive supply chain solution.

Headquartered in Dubai, ZIP Healthcare facilitates the connection between retail pharmacies and distributors across Angola, the Democratic Republic of Congo, and Zambia to revolutionise the healthcare landscape in these regions.

ZIP Healthcare's Transformation

Presto established the missing digital infrastructure for efficient B2B operations. The business moved to dashboards with add-ons like tracking, analytics, real-time updates, and more. Our platform enabled:

  • Organisation and transparency for all stakeholders.
  • Differentiated pricing allowed retailers to choose from various distributors.
  • Elastic search for easy product discovery on the catalogue.
  • RBAC dashboards for role-based task segregation and management.
  • Provision for fulfilment in partial or full.
  • Effective last-mile delivery.


  • 3 countries reached and expanding
  • 21X increase in average order value (AOV)
  • 275X increase in the number of orders

Presto simplified, digitised, and automated the fragmented demand and supply and streamlined operations. ZIP Healthcare can expand its offering to newer markets with added localisation support. The project handover was done in 6 weeks.

Download the Case Study to know more!

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