People’s grooming needs and grooming frequency drives the beauty and wellness industry. The service requirements are hyperlocal, and the brand promise plays a significant role in decision-making.

YLG (You Look Great) is a pioneer and visionary in this space for recognising this behaviour and using it for introducing salon memberships and offering personalised styling services. With an ambition for a pan-India presence, YLG ventured into franchise models and has an omnichannel presence across websites, mobile apps, and call centres.

YLG@Home delivers professional salon services at customers’ homes through a fleet of professionally trained stylists and dedicated administrators. To make this happen, YLG needed:

• A digital solution that scales to address the growing demand for @home services.
• Real-time, hyperlocal mapping of customer requests to available stylists.
• A robust solution that a small team of admins can easily manage.

YLG@Home’s Emergence

Presto identified the factors to set up a B2C offering from scratch and powered an omnichannel YLG@Home business segment. It provided an easy and centralised approach for customers to book appointments and purchase products. The platform powers feature-rich admin panels that can scale to meet YLG Salon’s pan-India reach ambitions.

• Specialised catalogue that enables creating custom personal care salon packages.
• Auto allocation algorithm that hops between stylists and allocates them to customers’ requests.
• Calendar management solutions for admins to overview schedules, stylists’ availability, and payment status.
• Reduced revenue pilferage with trackable solutions for cash-based payments.
• In-built systems for loyalty management, cashback, and discounts.

Impact

• Operations expansion to 4 cities with hundreds of stylists within 18 months without any additional fixed costs
• 1 Million+ downloads on Google Play Store
• Average rating of 4.2 on Google Play Store

With Presto’s solution, YLG@home can scale endlessly without investing in physical stores. Bearing only the operational costs, the owners can track sales, usage, and analytics across all outlets. Their small team of admins can oversee booking calendar schedules, and customers get the brand promise of service quality.

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