To cater to consumers' evolving needs and preferences, beauty service providers aim to provide a complete beauty experience that includes all aspects of beauty services
For YLG, this meant expanding beyond their salon-based services into consumers' homes
Presto offered an AI-based advanced technical solution for consumers and beauty service providers. It covered:
YLG's digital transformation
Incorporating such a platform demands a substantial investment and technology infrastructure, which can be a crucial company consideration
Additionally, ensuring consistent quality across multiple locations can be challenging. YLG overcame this by partnering with Presto's on-demand service platform
YLG optimised their operations, enhanced its customer base, and elevated customer experience with a lean management team for 100s of operators across multiple locations
This case study offers valuable insights into the advantages and hurdles of integrating an on-demand service platform, showcasing its potential to revolutionise a conventional business model and propel brand expansion
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