UBU International provided a B2C federated wallet + superapp powering South Africa's hyperlocal marketplace. It facilitates touchless mobile payments to 7K+ merchants selling various products and services and offers free storefront listings on the UBU marketplace. Based out of Cape Town, UBU brought convenience to digitisation and aided in boosting sales of local South African businesses.

Emerging markets like South Africa have varied digitisation levels. With increasing internet penetration and affordable smartphones, transaction preferences have moved from cash to mobile money. Presto-powered UBU superapp provided a marketplace ecosystem for mobile payments, hyperlocal O2O commerce (offline-to-online and vice versa), and commissions to all transacting parties.

SMEs and micro-entrepreneurs could easily self-register with UBU, get e-KYC, and promote their products and services at zero marketing cost. The platform enabled the search and discovery of nearby businesses, and a built-in loyalty system assured guaranteed cashback for all parties.

On the vendor side, the platform provided a 360-degree, single source of truth for all business KPIs. Merchants could also earn referral commissions by onboarding other vendors.

Presto made it possible for UBU to offer a richer customer experience and retain them. As a mobile money superapp platform, UBU International brought financial inclusion to emerging economies by facilitating mobile money and a platform to boost the sales of thousands of local businesses.

Impact

Presto enabled financial inclusion for an emerging economy, offering mobile digitisation solutions at hyperlocal levels via a superapp. From wallet payments to vendor onboarding to customer retention, the Presto platform offered UBU International end-to-end solutions.

Within 3 months of launching, UBU witnessed:

• 7000+ local vendor onboarding
• 50,000+ app downloads
• 20,000+ monthly active users

Overall, our platform incorporates all the solutions for businesses like UBU and sets them to go live in just a few months!

Download the case study to know more!