Consumer engagement is a crucial pillar for telecom operators in digital transformation initiatives. To successfully migrate consumers from physical channels to digital, telecoms must provide the following:

• Frictionless and compelling UX
• Rich offering that encourages spontaneous purchases and repeat customers
• Omnichannel engagement with relevant offers at the right time and place

Ooredoo's Digital Transformation:

Ooredoo Maldives used self-care engagement at the core of this transition

They created an omnichannel marketplace over web and mobile apps with an elegant and fluid UX. Ooredoo aggregated self-care, mobile money, and invited third parties - OTT players, Amazon Prime, and brick-and-mortar merchants to advertise and sell their products across channels

Impact

• 9X growth in consumer engagement KPIs on a month-on-month basis
• Uptick in seconds/session from 70 to 128

Presto opened new revenue streams for Ooredoo. Their core business of recharges and bill payments also exploded to a mid double-digit base through the digital channel

This needed CXO-level commitment, operational excellence at all levels, and an e-commerce speed to drive the first mover advantage. It was possible with Presto technology staying lock-step with the business goals

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