Founded in 2013, Absolute Barbecues started operations catering to people at restaurants and enabling takeaways. As smartphones became more affordable, multiple apps promised to deliver products and services to their customers’ preferred locations within minutes.

The taxi market, beauty industry, and food and dining businesses quickly jumped on the bandwagon. AB’s had to adapt rapidly to evolving customer preferences.

In a nutshell, AB’s had to retain its existing customers, gain more customers via an omnichannel digital presence, and provide a hassle-free customer experience from booking to delivery.

Transformation of Absolute Barbecues

Presto’s marketplace products - Catalog FLEX, Rewards PRO, etc. fit right into AB’s inventory, enabled end-to-end digital solutions for Absolute Barbecues’s digitisation needs, and prepped them for a pan-India presence.

The platform enabled:

• Outlet-specific pricing
• Efficient catalogue management
• Omnichannel ordering and engagement
• Order tracking
• Built-in loyalty management
• Ratings and reviews

Impact

Presto platform facilitated pick-up and delivery at the outlets, adding more business convenience. In 3 years, AB’s witnessed:

• 2X increase in YOY revenue
• 4X increase in customer base
• 5X increase in online orders

With the Presto platform aid, AB’s can expand its business pan-India without a single technological worry about the platform’s stability, security, and scalability. With hundreds of marketplace-ready integrations, any feature request is a toggle away.

Overall, our platform incorporates all the solutions for businesses like Absolute Barbecues and sets them to go live in just a few months!

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